A&Q Asset Management

For our client A&Q, we had the pleasure of creating a mobile LED exhibition stand featuring a true highlight: an eye-catching bridge module.

The Challenge: Making AI-Generated Images Print-Ready
The unique aspect of this project was the graphic design. The client had commissioned the artwork in advance using artificial intelligence (AI). The briefing for the AI ​​was intriguing: a sailboat on the open sea, with the ocean floor beneath it—complete with a treasure chest overflowing with Bitcoins—surrounded by a vibrant array of colorful fish. The result delighted the client immediately. However, for large-format printing—measuring 3 x 2.5 meters—the original AI file was far too small and would have appeared blurry in print.

The Solution: Graphic Optimization and In-House Production
Our graphics team optimized the file, converted it into a high-resolution format, and refined the intricate details. Following final approval from the client, the artwork went into production. The revised file was printed using our sublimation printer to ensure maximum color brilliance, precisely finished in our in-house sewing studio, and then stretched taut—completely wrinkle-free—onto the frame of the LED trade fair booth.

The Result: Maximum Impact with Minimal Effort
The outcome is a radiant, backlit trade fair booth, which we further enhanced with digital components—such as our "MAX" digital customer stopper. Best of all: the entire booth fits into a standard station wagon for transport, and the client can set it up and dismantle it entirely on their own.